Duratus Weekly Operations Outlook 12/4/2023

Happy Monday Duratus Team!

I hope that you all had a fantastic weekend! Alabama won the SEC Championship, so most of Alabama should be in a great mood this week :) 

Here is a link for the video update. 

This week is a BIG week for us as we prepare to list 505 Dyson Street on the Market!


  • Staging completed for 505 Dyson St (looks AMAZING)
  • Final Photos and Matterport Virtual Tour completed for 505 Dyson St
  • We made AMAZING progress on many rocks last week!
  • RTO Database completed - Good Job Lilly!
  • Projects and Lessons Learned Spreadsheet Completed - Good Job Lilly & Thalia!
  • Childersburg Delinquency under $5K - Good job Lisa!
  • We sold a digital course!
  • We have a new lead on a potential RTO House - 528 Sunhill Road, Center Point AL


  • According to the #Motivation slack channel, it looks like I’m the only one left doing the Cold Plunge challenge
  • In January we can start a new challenge that might be more fun for everyone. 
  • Make sure Julie knows all of your Holiday Plans so that we can plan accordingly 


505 Dyson Street Final Timeline: 

  • Monday, December 4th - Listing Goes Live
  • Sunday, December 10th - Open House
  • Saturday, January 6th - Local Health Expo at 505 Dyson St

371 Ridgewood Dr is still on the market…..we are almost done with all of our new marketing efforts for the house

  • Create a funny Christmas marketing video about 371 Ridgewood - Maura doing this today with Jim and Lauren Wilkins
  • Create 2 videos with Lender & Insurance Partners - Stephany doing this week
  • Decorate 371 Ridgewood with Christmas Decor - completed
  • Conduct a Brokers Open - TBD
  • Conduct Google Ad Campaign - SlightWrks is working on this
  • Feature of the Week Video - Stephany is working on this

3848 Isabel Way West - 1 Week to completion

  • Final photos December 15th
  • 4626 Gold Drive - 6 weeks to completion
  • Scott is starting the trash cleanup this week


  • Company Christmas Cards will be sent out this week.
  • Aziz Shunnara I will send 30 cards for you and Ashley to send out since I do not have addresses. 
  • I am currently working on the following for our marketing and digital course this week: 
  • Creating 2 more blogs and newsletters
  • Finishing instructor certification for digital course
  • Creating a few more short videos for upcoming content


  • I really like the cold plunge (can’t believe I’m saying this). It seems like it is really helping me get on back on track with taking care of my health overall and it is definitely helping my body recover from workouts. I think that it also helps my moods and mental focus. 
  • Similarly, I have been using the Streaks App to track a few positive habits that I am working on, including the cold plunge, and it is simple and great. Highly recommend if you want to build new healthy habits. 

Hope this update is helpful! 

Thank you for all of your continued hard work! 

**I write this overview for my internal team every week, but if you want to receive the Duratus Weekly Outlook, you can sign up here.**


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